Chen, Y., Zheng, H. and Xu, J. 2025. PBL-Based Health Communication Case Teaching in Higher Education: A Case Study of Peking University’s "Youth Talk" Tobacco Control Campaign. The Journal of Medicine, Humanity and Media. 3, 2 (Apr. 2025), 156–164. DOI:https://doi.org/10.62787/mhm.v3i2.189.