Influence Factors of International Communication Effects of Chinese Audiovisual Programs Among Overseas-Born Chinese Youth: A Grounded Theory Analysis Based on Indonesian Students in China

Abstract

Based on grounded theory methodology, this study explored the international communication effects and influencing mechanisms of Chinese audiovisual programs among overseas-born Chinese youth through focus group interviews with 20 Indonesian Chinese students studying in China. The findings revealed: (1) Current communication effects of Chinese audiovisual programs among overseas-born Chinese youth are suboptimal, with specific program exposure rates below 20% and 45% of respondents indicating "rarely watch"; (2) Communication effects are constrained by multiple factors including channel accessibility, language barriers, and content localization, which operate through four types of mechanisms: foundational, constraining, facilitative, and innovative; (3) Although Indonesian Chinese youth exhibit low exposure to audiovisual programs, 55% expressed willingness to recommend and disseminate Chinese audiovisual programs, demonstrating potential for transformation from passive recipients to active communicators. The study extends the traditional 5W communication model, reveals mechanisms of audience agency transformation, and provides theoretical foundations and practical implications for enhancing international communication effectiveness.