Bridging Health Disparities through Communication Empowerment and Health Equity: The Theoretical and Practical Trajectory of Gary L. Kreps
DOI:
https://doi.org/10.62787/jmhm.v4i1.284Keywords:
Health Communication, Communication Empowerment, Health Disparities, Health Equity, Gary L. KrepsAbstract
Inequalities in health information access represent a critical driver of global health disparities. This paper examines the theoretical and practical contributions of Professor Gary L. Kreps, a pioneering figure in health communication scholarship. Through analysis of his work on patient empowerment, information-seeking behaviors, and vulnerable populations, this study illuminates Kreps's communication-centric approach to healthcare practice. The analysis demonstrates that enhancing provider-patient interaction, building health literacy, and addressing the digital divide are essential components of communication empowerment. These insights provide a theoretical framework for reducing health inequalities and advancing equity through strategic communication interventions.