Research on health communication strategy of chronic diseases in youth under KABP Model

Abstract

Under the background of “Healthy China”, the health literacy of the youth group is worthy of attention. At present, the chronic diseases in our country have the tendency of becoming younger, and the health communication has a positive effect on the prevention of the chronic diseases in the youth group. Based on the KABP Model this paper analyzes the present situation of chronic disease health communication and the media preference of young people, especially for obtaining health information, This paper will also put forward the communication strategy of youth health information from three dimensions of knowledge, attitude-belief, practice, which can provide reference for the construction of healthy China in the communication aspect.