The Impact of Information Overload on Covid-19 Vaccination Acceptance: the Mediating Role of Cyberchondria

Abstract

[Objectives] Based on Health Belief Model, the current research aims to explore the impact of information overload on Covid-19 vaccination acceptance through health beliefs and cyberchondria. [Methods] The present research employed partial least squares structural equation modeling to test the proposed hypotheses. [Results] It indicates that information overload is positively associated with perceived susceptibility () and perceived severity ( and perceived barriers (). Also, information overload has indirect effect on cyberchondria （）and Covid-19 vaccination intentions （）. [Conclusion] The current paper highlighted the key roles of public trust on alleviating the negative effects of infodemic in Chinese context. It provided noteworthy suggestions that practitioners have to put more emphasis on delivering accurate information as well as addressing public concerns about vaccine safety and availability.